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Upcoming Events
Finance for Non Finance Executives
Oct 27-28   Boston, Massachusetts
   
Marketing Metrics
Nov 10-11 ,2011   Princeton, New Jersey
   
Balanced Scorecard
Dec 13-14, 2011   Princeton, New Jersey
   
Finance & Accounting for Sales & Marketing Executives
April 24-25, 2011   Princeton, New Jersey
   
Marketing Metrics
Sep 21-22, 2011   Princeton, New Jersey
   
Marketing Balanced Scorecard
Oct 19-20, 2011    Princeton, New Jersey
 
What We Are All About
 
Finance for Non Finance Executives
Develop Financial Acumen Critical for Your Career Success
A thorough understanding of the overall corporate financial process; overview of financial statements, linkage between cashflow, profit and shareholders equity.
A detailed review of cost structure, standard costs, gross margin, operating margin, pricing and variance analyses.
A thorough evaluation of various investment evaluation techniques and methodologies including NPV, IRR, ROI, Payback etc.
Discussion, understanding and practice of contemporary approaches to evaluate sales and marketing activies through marketing metrics, including customer lifetime value, return on marketing invesmtne, brand equity, customer relationship etc.
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Marketing Metrics
How to Link Marketing Performance with Financial Goals
A thorough understanding of the corporate financial model; how financial goals are set and the control mechanism operate to achieve those goals.
Practical grasp of basic financial concepts that are fundamental to marketing executives to understand for creating a robust model of marketing metrics.
Development and understanding of 25+ Marketing Metrics to measure productivity, effectiveness and profitability of marketing performance.
Awareness and understanding of 21st century modern management tools like balanaced scorecard and how to use them to connect marketing performance with financial measures.
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Balanced Scorecard
Strategy Execution through Balanced Scorecard
Overview of basic concepts and evolution of balanced scorecard. Linkage with strategy and performance measurement and management.
How to identify and create more meaningful performance measures, develop strategy maps, and build initiatives for driving performance across the organization.
How to build and implement a balanced scorecard using a simple step by step process.
How to create cascading balanced scorecards and achieve alignment. How to implement effectively and avoid common pitfalls.
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